WTF, sweden is seriously fucked up
I’ve been hearing and reading that Sweden is fucked up for years. It’s apparently literally up to a twilight zone level of PC and misandry. Pelle Billing had a post tackling it here…
But today I ran across this weird-ass story… The swedish goverment is banning and ad for having attractive women in it… Wtf holy shit what? Apparently in Sweden you need to feature Andrea Dworkin look-alikes for ads to not offend. See the below.
The Jack & Jones clothing retailer has been rapped by Sweden’s advertising watchdog for a “sexist” ad campaign which utilised scantily clad women to market a line of men’s clothing.
“The Swedish Advertising Ombudsman (Reklamombudsmannen, RO) Jury finds that the commercial is sexist. It therefore violates Article 4 of the International Chamber of Commerce’s rules for advertising and marketing communications,” the ombudsman wrote in a statement on Monday.
Most complainants argued the adverts amounted to “offensive” and “objectifyingly sexist stereotypes of both men and women”.
Others complained that the Jack & Jones campaign also discriminated against homosexuals because it only showed heterosexual situations.
The company’s humour and irony was lost on the jury at Sweden’s advertising watchdog, which issued a unanimous ruling condemning the campaign.
“Through their clothing and poses, the women are portrayed as pure sex objects and in a way that can be considered offensive to women in general,” the jury wrote in its ruling.
“In an overall assessment, the committee finds that the advertisment can be considered offensive and that the conventions expressed in it give a stereotypical view of gender roles which is degrading to both women and men.”
The commenters on the news story were interesting though
So I guess to satisfy everyone, a model used in advertising should be a ugly middle age, multi-race, multi-faith, bisexual hermaphrodite.
This is quite simple really. Women who don’t want to be sex objects will be rewarded by not having the opportunity to pass on their genes to another generation. Which will be a good thing.
It’s great and it’s inspiring men to be fit! I would think the women that are offended are either lesbians, desperate or have a circle of gravity around them that is double the normal strength.
So let me get this straight: The Victoria Milan ads that urge Swedish people to ‘have an affair’ and cheat on their partners are cleared of wrongdoing, and these men’s clothing ads that simply portray some attractive women in underwear and provocative poses are condemned??? This demonstrates two things to me about Swedish society – firstly that its institutions reflect a social amorality, and secondly are purveyors of ethical fascism. Moreover there seems to be a deficit in the area of basic democracy: It says here a ‘number’ of complaints provoked this ridiculous judgment of sexism supposedly based on international marketing rules. Yet the former Victoria Milan website ads were said to have resulted in record numbers of complaints yet were given a green light by the ombudsman (why not ombudsperson!?) – who is therefore hardly a good arbiter of free expression in the public space. To be honest, I’m personally a little sad I won’t be exposed to these ads any more, but as somebody pointed out – for the same thing of overall slightly lower quality one can glance at the terribly sexist weekly photo galleries of The Local.
Over-regulation at its finest. So long as women are treated fairly (in other words given the same rights as men, same wages, etc), we should have nothing else to ask for. Feminists are far more sexist than your average person, just like Al Sharpton is more racist and my local priest is more of an angry alcoholic… The point is, don’t let hypocrites get involved in policy making. Lighten up people
The ‘authorities’ still don’t get it. The presence of scantily clad women in an ad is meant to exploit the weakeness of MEN. Women in bikinis or lingerie have been used to market everything from high-end automobiles to chewing gum, from the 1960′s when the navel of Teri Garr was displayed to sell iced tea.
